Business Model

It's all about relationships.

I've learned that lately.  It's all about relationships.  The little things matter: One on one time; taking an interest in another's life; honesty; going the extra mile.

Without these relationships, how will our message be received?  We have something very important to share, a spectacular truth, even.

If we want to succeed in business, we need to build relationships.  So my boss says.

If we want to evangelize, we need to build relationships.  So my friends say.

Hmm.

The similarities between my boss's business approach and witnessing were once disturbing, but now remind of the simple truth: Much like a potential client wants to work with someone they know and trust, a non-christian will perhaps be more likely to listen to Jesus's truth from someone they know and trust.

So build relationships.  Don't fake it - love sincerely.  Insincerity is disingenuous.